Proposal — Prepared May 2026
A clearer website, booking, membership and client support system
Website•Bookings•Membership•Support
Hi Bronwyn,
Thank you again for taking the time to chat with me.
From what we discussed, I don’t think you need “just a booking system” or “just a new website”.
You’ve already got the important things in place: your expertise, your classes, your 1:1 work, your membership, your videos, your testimonials, and some exciting ideas for where the business could go next.
What I think you need now is a calmer, clearer system that brings everything together.
At the moment, your setup works, but it feels as though there are too many separate moving parts. That can make things harder for you to manage, and it can also make clients think too much when they simply want to book, access support, or continue working with you.
The biggest issue we discussed was your current Vimeo-based membership/resource setup.
You mentioned that you currently have around 8 members, and that you don’t really push the membership because it does not feel as easy as it should be for people to use. That stood out to me.
To me, that suggests the membership itself is not the wrong idea. In fact, I think it has plenty of room to grow. But the experience around it needs to feel easier, clearer and more inviting.
That is a key part of what this proposal is designed to fix.
I recommend building a joined-up client journey for your business using The Go>To Freedom Hub.
This would bring your website, bookings, classes, membership resources, reviews, payments, support and future growth foundations into one connected system.
But this is not only about making things easier for your clients.
It is also about making things easier for you.
The right system should help you feel more in control of the moving parts in your business, rather than constantly having to keep them all in your head. It should reduce the little bits of admin, chasing, explaining, linking, checking and remembering that quietly eat into your time and energy.
Because the more your system can take care of the practical steps, the more space you have to do the work you actually want to be doing:
helping your clients feel better, move better and support themselves with more confidence.
The aim is not to make things more complicated.
The aim is to make things feel simpler, more professional, and easier to manage.
For you, that means less manual admin, fewer scattered tools, and a clearer sense of what is happening in the business.
For your clients, it means a clearer journey from:
And because I’m very local to you, you also have someone nearby who understands the area, the type of clients you work with, and the kind of service-led business you’re building.
That local element matters. It means this does not have to feel like dealing with a faceless software company somewhere in the internet fog.
I was open with you when we spoke that The Go>To Freedom Hub is my own agency-branded version of GoHighLevel, usually shortened to HighLevel or GHL.
I think that is important to say clearly.
This is not a bit of software I have thrown together myself over a weekend and now run from a PC in my back bedroom, between cups of tea and mild panic.
The Hub is built on HighLevel, which is a major, fast-growing business platform used by agencies, marketers and small businesses around the world.
HighLevel describes itself as an AI-powered business operating system, with tools for leads, bookings, sales, reviews and repeat customers. It currently says it powers more than 1 million businesses.
So when I talk about setting you up inside The Go>To Freedom Hub, you are getting two things:
That combination matters.
You get the benefit of a serious platform, but without being left to work it all out by yourself.
You also do not need to worry that you are completely locked into “Andrew’s system”.
If you ever wanted to part ways in the future, your Hub account can be transferred to another HighLevel agency or moved into a new HighLevel agency account. HighLevel has official processes for sub-account transfers, including transferring websites, funnels, calendars, workflows, contacts, appointments, memberships and learning courses.
Obviously, I would hope you would not want to leave. I’m not actively building escape tunnels into the proposal for fun.
But I do think it is important that you know you are not trapped.
My aim is to give you a strong, supported system that you want to keep using because it helps your business, not because you feel stuck.
The project will be built around these core goals:
I will rebuild and refine your website using my Website Freedom Hub build process.
Your current website already has useful content, but I think the journey can be made much clearer.
Visitors should be able to understand quickly:
The new website will be designed to make the client journey feel more natural and less scattered.
This will also give us a good opportunity to reflect your upcoming business name change and make sure the wording feels aligned with where you are taking the business next.
Website pages included
I will create a streamlined website structure, likely including:
The exact structure can be confirmed once we go through your content properly.
The goal is not to create a huge website for the sake of it. The goal is to create a useful, clear website that helps people take the next step.
I will set up booking calendars inside the Hub so people can book with you more easily.
This can include:
We can confirm the exact booking rules during setup, including availability, session lengths, cancellation rules, class sizes and whether payment should be taken upfront.
My recommendation would be to make the booking process as simple as possible for clients, while also reducing the amount of manual admin you have to deal with.
You mentioned you currently have Stripe connected to your Vimeo setup.
For the Hub, you would need your own Stripe setup connected directly to the system.
I will guide you through this and connect Stripe to the Hub as part of the project.
To keep things clean and secure, the Stripe account should be yours, in your name or business name, and under your control. I’ll help with the technical connection, but you will remain in control of your payments.
This is one of the most important parts of the project.
I will replace the current client-facing Vimeo membership/resource experience with a clearer membership and resource area inside the Hub.
The goal is to fix the problem that sparked our conversation in the first place: the current setup does not feel easy enough for people to use, which means you understandably do not feel confident pushing it.
Rather than treating the membership as “just a place where videos live”, I would set it up as a clearer support space for your clients.
Somewhere they can go to:
Included in the setup
I will:
If you have a larger number of videos that you want fully migrated from Vimeo, I can review that separately and quote for the additional work once I know what is involved.
The important point is this:
The current Vimeo experience will be fixed as part of this project.
The initial setup will give you a clearer, easier place for clients to access your resources. If there is a larger back catalogue of content to move across, we can handle that as a separate migration phase.
You mentioned that it may be worth considering making the membership cheaper for volume rather than more expensive for fewer people.
That might be a good idea, but I would be careful not to change the price before improving the experience.
At the moment, the issue may not be the price.
It may be that the membership is not easy enough to understand, access, use or promote.
So my recommendation would be:
I can help you think this through as part of the setup.
This would not be a full marketing strategy project, but I will help you create a clearer foundation so the membership becomes something you feel more confident promoting.
You already have strong testimonials, and in your line of work, trust matters enormously.
People are often looking for help with discomfort, mobility, confidence and feeling better in their own body. That means reviews and client stories can make a big difference.
I will set up a review request system inside the Hub so you can ask suitable clients for reviews or testimonials in a more consistent way.
This can help you build trust over time without having to remember to ask manually every time.
As part of the Hub onboarding process, my support team will help set up AI foundations inside your account.
There is no obligation to use AI straight away.
The purpose is simply to make sure the option is there when you feel ready.
In the future, this could potentially help with things like answering common enquiries, helping people find the right next step, or supporting your admin processes.
But it will be there as an option, not as something you are forced to use.
A big part of this recommendation is that you would not be left to figure everything out alone.
You would have access to:
The Hubbles are relaxed, small-group Zoom sessions where we talk about the Hub, marketing, systems and business questions.
They are not formal training webinars. They are more like practical support sessions where people can bring questions and get help.
This means you get both the system and ongoing support around the system.
You also mentioned that you would like some guidance around registering trademarks.
I can include an informal walkthrough of how I approached registering two of my own trademarks.
Just to be clear, I am not a trademark lawyer and I’m not offering legal advice. But I can show you the practical steps I went through, what I learned, and what you may want to think about before deciding whether to get professional legal guidance.
We also spoke properly about your Somatics for Kids idea.
I think this is an exciting project, and it deserves proper thought rather than being squeezed into this first setup as a small add-on.
One of the things we discussed was whether Somatics for Kids should eventually sit in its own separate Hub account.
That could make sense if you want to keep it clearly separate from your personal Clinical Somatics business.
From a practical systems point of view, a separate Hub could make it easier to manage the brand, contacts, content, enquiries, offers and automations independently.
It may also make things cleaner in the future if you ever wanted to partner with someone, license it, grow it as its own project, or even sell it separately.
That does not mean you need to decide all of that now.
My recommendation is:
That project may need its own thinking around:
I would be very happy to discuss that with you separately once this first foundation is in place.
To keep the project clear and manageable, the following are not included in this proposal unless agreed separately:
That does not mean these things cannot be done.
It simply means they should be scoped properly rather than squeezed into this project and making the whole thing messy.
Nobody needs a messy project. They breed in cupboards.
Option 1
£1,997
This includes:
Option 2
£2,197 total
Paid as:
This includes the same setup as the upfront option, but allows the project cost to be spread over three payments.
Ongoing
£97 per month
This includes:
The ongoing plan gives you the platform and support structure to keep using, refining and building on the system over time.
The £97/month Hub plan would begin when your Hub account is set up.
Some usage costs are charged separately on a pay-as-you-go basis. This keeps the monthly Hub fee much more reasonable, because you only pay for certain extras when you actually use them.
This includes things like sending emails and sending or receiving SMS messages.
For example, around £10 would cover sending roughly 5,000 emails. That is about the same as sending one email blast to 5,000 people.
So, for normal day-to-day use, these costs are usually very modest. If your usage grows over time, we can keep an eye on it together so there are no surprises.
I would expect the main setup to take around:
4 to 6 weeks
This depends on how quickly we can gather the content, confirm the booking rules, connect Stripe, and decide which initial videos/resources should be added to the membership area.
I will keep the process as simple as possible, but I also want to make sure it is done properly.
You already have the core ingredients:
The issue is not that you need to start from scratch.
The issue is that the client journey needs to become easier, clearer and more joined-up.
That is what this project is designed to do.
It gives you a better foundation for the business you already have, while also fixing the current membership/resource experience that is holding you back from promoting it more confidently.
It should also help you feel more in control of the business day to day, so you can spend less time juggling tools and explaining processes, and more time doing the work you actually care about.
And because I’m local, you have someone nearby who can understand the business not just as a website or software setup, but as a real local service with real people using it.
You also get the reassurance of knowing the system is built on HighLevel, a major platform, rather than something fragile or custom-built that depends entirely on me.
If this feels like the right direction, the next step would be to confirm you’re happy to go ahead.
After that, I will:
Once the foundation is in place, we can then look separately at how to grow the membership and how to move Somatics for Kids forward.
My aim here is simple:
To give you a clearer, calmer system that makes it easier for people to work with you, easier for you to manage the business, and easier to grow the parts of the business that have real potential.
You should not have to avoid promoting something valuable just because the system around it feels clunky.
Let’s fix that properly.